NFHS #MyReason Why Campaign Begins Second Year of Showcasing Value of High School Activity Programs

INDIANAPOLIS, IN — The National Federation of State High School Associations (NFHS) and the Nebraska School Activities Association are beginning the second year of the #MyReasonWhy campaign, which is designed to showcase the tremendous value that high school sports and activities offered to students.

Through real-life examples, #MyReasonWhy has re-affirmed that high school students involved in education-based activity programs demonstrate a higher level of academic performance and set themselves up for successful careers following high school graduation.

In the #MyReasonWhy campaign, the NFHS, the Nebraska School Activities Association and the other state high school associations are working to ensure that education-based programs are available for years to come. The goal of this national campaign is to demonstrate why participation in high school sports has increased every year for the past 28 years, and why participation in school-based sports and activities provide students the best opportunities for success.

Last year, more than 500 unique stories were submitted via the campaign website from students, coaches, and administrators. Additionally, stories were submitted through social media platforms, including Facebook, Twitter, Instagram, and YouTube. The #MyReasonWhy campaign has a fresh look this year and is making it even easier for students and others to share why sports and activities are important to them. Using the #MyReasonWhy hashtag and by

visiting the www.MyReasonWhy.com website, the NFHS anticipates a surge in stories from students across the country who are eager to share the experiences.

“We are excited to introduce the second year of the #MyReasonWhy campaign,” said Bob Gardner, NFHS executive director. “This campaign has proved to be yet another avenue to spread the message about the values of these programs to young people. We have enjoyed reading the story submissions of why students, parents, coaches, officials and community members are involved in high school activities, and we are pleased to share those stories across the country via the new campaign website.”

“The NSAA is pleased to partner with the NFHS in year two of the #MyReasonWhy campaign,” stated NSAA Executive Director Dr. Jim Tenopir. “To learn more about the program visit http://myreasonwhy.com/. Three Nebraska students – Alexis Frank, David Jimenez and Blaike Edeal’s stories are featured on this website. We encourage more Nebraska students, parents, coaches and officials to share their stories on social media using #MyReasonWhy.”

The launch of the #MyReasonWhy campaign also coincides with National High School Activities Month, which was started in 1980 as National High School Activities Week to increase the public’s awareness of the values and needs of interscholastic activity programs. The foundation for National High School Activities Month is like the principles of the

#MyReasonWhy campaign, looking to remind students, parents, coaches, officials and others in our communities about the value of education-based activities in their daily lives.

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