Beatrice Heartland Foods, to Become Russ’s Market

BEATRICE – A Nebraska grocery company will be taking over a Beatrice food store.  Heartland Foods along East Court Street will become a Russ’s Market Store, with the transaction expected to be completed next month.

Pat Raybould, president of Lincoln-based B&R Stores, issued a news release, saying the company looks forward to expanding the same dedication and service in their current stores to the community of Beatrice.  The Company has stores in Lincoln, Hastings and Waverly.

B&R plans to interview existing employees of the store next week, and Nick Kelso, Russ’s Market District Manager, said in the release.,”our goal is to retain as many employees as we can,” and make it a smooth transition for both customers and employees.

The east Beatrice store at 13th and Court streets is the only one in Nebraska owned by Heartland Foods, which has five grocery stores and one liquor store in Kansas.  It was formerly called the Beatrice Supermarket.

The Heartland Foods ownership group has owned the Beatrice store since October of 2009. Supervising Owner, John Dyer says, “We have really enjoyed our time in Beatrice. We’re proud of the employee relationships we’ve built over the years, and we greatly appreciate the loyal customer following we’ve enjoyed. Beatrice has proven to be a good place for us to do business.”

Terms of the agreement were not disclosed. The name will change to Russ’s Market.

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