BEATRICE — To our listeners and radio family:
As the excitement builds for football, volleyball and softball, KWBE prepares for yet another round of high school athletics coverage. As the proud owner of this radio station, let me tell you why our team believes this is a special year.
Last February, Beatrice’s favorite sports broadcaster was in the back of an ambulance after suffering a massive stroke. Healthier than most of us, it took us all by surprise. No sooner than Beatrice Fire & Rescue delivered their patient to Bryan East hospital, Bryan Cook’s family was followed in the door by parents of high school athletes, basketball teams and area coaches. It became clear, yet again, that Bryan occupies a special place in the heart’s of many in his hometown.
I’ll never forget visiting Bryan in his hospital room where his impatience and drive to get back to work was the talk of nurses and visitors. Through this ordeal, we have seen the very best of southeast Nebraska. The appreciation for him was immediately returned by Bryan’s fans just after raising over $10,000 for the Cook family in one night.
This brings me to my point. Bryan has made tremendous progress in speech therapy. Is he 100% for football? Maybe not, but he’s close and, more importantly, Bryan calling football games is the best therapy for a true radio guy. Bryan’s prognosis is bright and he remains and will remain an important part of our team.
This season, you may hear Bryan struggle to find exactly the right word or he may think a bit more before he speaks. His speech therapists tell us he’s making amazing progress with a very positive prognosis.
Living in Beatrice is about living in a community with respect for our neighbors. Bryan’s play by play style has always centered around celebrating the good and not criticizing those who may make mistakes. Given his decades of kindness to our student athletes, I’m entirely confident our listeners will understand as Bryan courageously resumes his game calling.
We all know it won’t be perfect yet, and sure there’s going to be people asking why this or that was said. The real story here is about a man who suffered a terrible health set back and has been working his tail off, with the support of his loving wife, to relearn how to talk and walk and move. My request to our listeners is to join us in celebrating Brian’s journey even though there may be a tough phrase or two that’s hard to follow on the radio.
Bryan belongs to his family, his church and the people of our area. And just as families do, we’re supporting him undergoing the best therapy a good man like him will benefit the most from… calling games on the radio. No, it may not be perfect, but by God’s grace it’s Bryan Cook back on the radio. Let’s make this season special for him.