Video was the fastest growing form of ad format in 2012.
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- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (source: Insivia)
- Banner ads are 1.5x more effective in raising product awareness to consumers than direct mail. (source: Nielsen)
- Research shows that consumers engage with banner ads more than TV or outdoor ads. (source: Digiday)
- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (source: Invodo)
- 75% of users remember the brand after viewing an online banner ad. (source: Dynamic Logic MarketNorms database /Millward Brown Digital)
- 59% of senior executives prefer video over text. (source: Brainshark)
- Broken down by gender, 51.8% of Internet users are female, while 48.2% are male. (eMarketer, 2011)