(NEW YORK) — Pinterest, known for its inspiration on everything from cooking to party ideas and workouts, has been blocking vaccination-related searches for the past year.
The search engine confirmed the policy after it was first reported Thursday in the Wall Street Journal. Searches related to vaccines and vaccination fall under the company’s health misinformation guideline that was put in place in 2017, a company spokesperson told Good Morning America.
Pinterest, which claims more than 250 million monthly active users, started blocking certain vaccine and cancer-related searches last year because “results were leading to harmful misinformation.”
“We want Pinterest to be an inspiring place for people, and there’s nothing inspiring about misinformation,” the Pinterest spokesperson said in a statement. “That’s why we continue to work on new ways of keeping misleading content off our platform and out of our recommendations engine.”
Pinterest users can save vaccine information to their boards, but the search engine does not save misinformation about vaccines.
“We proactively take action on Pins and boards that contain health misinformation, and we encourage anyone who might be encountering this content to report it to our team,” the spokesperson said.
The spotlight on Pinterest’s proactive steps to eliminate the spread of vaccine misinformation comes as an outbreak of measles in the Pacific Northwest affects mostly children who have not been immunized.
Measles was a deadly disease for children in America before the vaccine became widely available starting in 1963. Immunization rates in Washington state, the epicenter of the outbreak, have been dropping in recent years, data shows.
Experts say that parents who don’t vaccinate their kids tend to be affluent and better educated.
Peter Hotez, a vaccine advocate and dean of the National School of Tropical Medicine at Baylor College of Medicine, told ABC News last month that most parents are trying to “do the right thing for their kids” but are stymied by misinformation and false studies — the kind of online content that Pinterest is trying to block.
“The phony information on the websites on the internet; it’s being amplified on social media,” he said.
Pinterest relies on guidelines from the World Health Organization (WHO) and U.S. Centers for Disease Control and Prevention (CDC) to help determine if content violates its guidelines of prohibiting “advice where there may be immediate and detrimental effects on a Pinner’s health or on public safety.”
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